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A study on promoting and positioning The Super Star Brand (fan, lights, accessories) through their retailers
(BRAC University, 2017-05)
This whole report focuses how SSG’s marketing efforts is being done to position the brand in the consumers mind. It also analyzed about their major competitors and some of the international research articles about marketing ...
Improper vendor management strategies and risk augmentation of WorldFish Bangladesh
(Brac University, 2020-04)
Measuring risks and eliminating them as much as possible is very important for any kind of organization to be successful. Risks arising from improper vendor management strategies can be a major threat for a company’s ...
The contribution of brand equity in the working capital management of Maggi from Nestle Bangladesh
(Brac University, 2023-01)
This report is written with a purpose to look into the business practices of Nestle
Bangladesh Limited with a combination of marketing practices along with the
financial position of the organization.