Browsing Internship Report, BBA (Brac Business School) by Title

BRAC Bank’s women empowerment initiative TAARA

Ishrat, Tamanna (Brac University, 2019-05)

This study focuses on how BRAC Banks’ TARA Loan has been aiding the women entrepreneurs of Bangladesh and empowering them altogether. The report begins with an overview of BRAC Bank Ltd along with the mission, visions and ...

BRAC International: Comparative analysis of six microfinance entities & their impact on economy

Sara, Kazi Hafsa (Brac University, 2020-06)

Doing internship and writing a report is actually an integral part of the BBA program. In order to complete the degree I need to write this report by considering both my academic knowledge that I achieved from the ...

Brand activation - a focused marketing concept (Nido FortiGrow City)

Asad, Rashedul Kabir (BRAC University, 2017-08-21)

Nestlé is not just a company name but it is also a name which has reached many hearts by the emotion it carries. It is a trusted brand which is serving quality products for 150 years with the mission “Good Food, Good Life”. ...

Brand activation in below the line marketing

Sutirtha, Shafiqul Islam (BRAC University, 2012-05)

Market Access Group is now one of the biggest marketing agencies in Bangladesh. It is an one stop marketing solution firm that deals with almost every kind of marketing activities that is available right now, not only about ...

Brand activation in below the line marketing

Sutirtha, Shafiqul Islam (BRAC Business School (BBS), BRAC University, 2012)

Market Access Group is now one of the biggest marketing agencies in Bangladesh. It is an one stop marketing solution firm that deals with almost every kind of marketing activities that is available right now, not only about ...

Brand activation of Parachute Advansed Beliphool

Hossain, Muktadir (BRAC University, 2016-09-01)

Marico Bangladesh Limited is one of India’s leading consumer goods manufacturing company operating in the beauty and wellness space, with a vision of - “Make a Difference”. It operates in 25 countries across emerging markets ...

Brand activation: the process of door- to- door activity of Nestlé Bangladesh Limited (MAGGI Shad e Magic Masala)

Tasnim, Nishat (BRAC University, 2018-09)

Nestlé is not just a company name but it is also a name which has reached many hearts by the emotion it carries. It is a trusted brand which is serving quality products for 150 years with the mission “Good Food, Good Life”. ...

Brand attributes that leads to increase in brand loyalty

Hoque, Farha Adiba (Brac University, 2020-04)

Bangladesh is a lucrative market for any industry to flourish in. This encourages companies to invest in the market knowing the growth rate and population of the country is key driver for investment. Markets in Bangladesh ...

Brand awareness and brand perception of ‘Mr. Cookie’

Pranto, Mehbub Hossain (BRAC University, 2018-11)

It has become imperative for the companies to establish brand awareness in order to survive in the business world with competitors. ‘Mr. Cookie’ brand started its journey at 1978; as it is an old company it is a challenge ...

Brand awareness and business development through digital marketing

Hossain, Md Amir (BRAC University, 2018-11)

am Md Amir Hossain (14204094) of BRAC University. I have done my internship from Cookie Jar a leading digital marketing agency of Bangladesh. I did my internship under client service department. I have worked with different ...

Brand establishment of Premier Cement

Hassan, Md. Nazmul (BRAC University, 2011-09-11)

Premier Cement Mills Limited is one of the leading manufacturing cement companies in Bangladesh. Among 120+ Cement Company it has established its brand name at a certain height. World class machine and quality product ...

Brand management strategies in the textile raw material and garment industry

Dastagir, Neehal Islam (Brac University, 2022-10)

Excelsior Trading Corporation Ltd. is one of the most experienced and popular indenting and trading companies in Bangladesh. Their operations began in Bangladesh in 1972 and has grown since. Excelsior Trading Corporation ...

Brand perception of corporate credit clients of Standard Chartered Bank

Aziz, Shaika (BRAC University, 2013-11-02)

This report is designed to provide the readers with a practical insight of Brand perception of Corporate Credit Clients. For this report, I have been associated with one of the most renowned multinational banks in the world ...

Brand performance of DORMA in Bangladesh

Wahiduzzaman, Kazi Md. (BRAC Univeristy, 2018-04-06)

DORMA is a industry leader and solution provider of Architectural Hardware‟s and building materials operating in Bangladesh with a contractual Basis with Bay Engineering from 2010. Bangladesh as a growing country has ...

The brand positioning of HSBC Bangladesh

Shoeb, Sroboni (BRAC University, 2011-04-17)

This report is designed to provide the readers with a practical insight of creating brand equity and crafting brand positioning as a marketing tool for surviving in this massive game of competition. For this report, I have ...

Brand promotion and successful marketing strategies of Dabur

Sheikh, Lipon (BRAC University, 2018-09)

Asian Consumer Care (Pvt) Ltd, the registered name of “Dabur India” in Bangladesh is getting more popular and a trusted brand through its promotional and marketing strategies and also by providing value-added quality ...

Brand promotion through digital marketing: how digital marketing enhance consumer engagement & develop relationship with clients and consumer.

Khondokar, Golam Ishtiaq (BRAC University, 2017-04-20)

This report is based on my three month long internship program which I did in Magnito Digital from 1st January 2017 to 6th April 2017. I did this internship to fulfill my Undergraduate degree. In Magnito Digital I worked ...