Customer experience analysis and social media marketing. A case study and a thorough analysis on Creativo

Abstract

Creativo is a personalized clothing start-up as well as a famous f-commerce brand. Every day at Creativo, there is a new chance to learn more about the current product line and create new concepts. As a local start-up, there is an ongoing commitment to minimize environmental emissions by using recycled fabrics for every product designed for consumers. Creativo's journey has not been too long, but Creativo has earned corporate and local clients' trust over these five years. With their Tan Brog product line, which is now all the rage among young people, their retail lifestyle brand has already set a fashion trend. Creativo's products and services have had a significant impact on the minds of youngsters. In 2015, two brothers established an idea to create an online custom group clothing service in the garments industry by figuring out the lack of service providers. They found a gap between export-oriented factory owners and end customers. At the same time, they launched their retail lifestyle product line with unique and trendy designs followed by the European style. In 2018, they participated in the Business plan competition organized by the Centre for Entrepreneurship Development. Eventually, it accelerated its business operations, and a fundamental business idea turned into a promising start-up company. Now Creativo has more than 20 corporate clients and an outstanding reputation as an online lifestyle brand. The management practice of Creativo is very friendly and agile. From purchasing fabrics to finalizing a sample, from getting approval from the buyer to complete the production on time, everything is controlled by the founders. From designing new content to shoot for new products, every task is done with the group discussions. As a start-up company, Creativo does not have any dedicated accounting and finance departments. To minimize the risk of losing entries, they have a strict policy of making each transaction via bank payment. Due to the Covid-19 lockdown situation, they could not operate for four consecutive months and reopened their service in August 2020. As Creativo provides the professional custom-clothing solution in both short and large quantities, they have contracts with a different range of factories; as Bangladesh is the home of an export-oriented garment factory, they do not have to bear any factory fixed expenses. Their main competitor is Fabrilife, an online custom T-shirt store. Without any doubt, they are technologically advanced than Creativo, but Creativo is advanced in terms of production and ensuring quality. Fabric life can only provide T-shirts, whereas Creativo is capable enough to provide customization on any garments, such as T-shirts, shirts, jackets, Hoodies, fashion items, and whatnot. As a part of the business expansion, Team Creativo has many plans to provide better and faster service to the customers and be the industry leader. This report was prepared with the guidelines set out by BRAC University and based on the outcomes of the entrepreneurial journey at Creativo. As one of the co-founders, I had to look after every field of this start-up, i.e., from market growth to manufacturing, I had to be involved and closely with every business operation as this report is based on customer experience analysis and social media marketing. A road map was made for the projectsthat will be finished before the internship period comes to an end, and three big tasks in these three months were completed; Customer survey before launching the winter 2020 clothing line, shoot for the products including an OVC, rapid marketing campaigns over all social media channels. The study's significance is to consider customers' viewpoints on Creativo Lifestyle and the evaluation of their social media ads after a pandemic. Furthermore, the findings will help research this subject even more for the improvement of the start-up. So the start-up will have an academic report that will help them showcase their growth to their future investors. Creativo is doing well as a start-up venture. With the help of technology and management support from the CED, they can keep growing and be one of the leading apparel brands.