Artificial intelligence in HR Management
View/ Open
Date
2020-06Publisher
Brac UniversityAuthor
Lamia, Ridwana IslamMetadata
Show full item recordAbstract
Banglalink is known to be the third largest telecommunications company in Bangladesh after
Grameenphone and Robi. In September 2004, Sheba Telecom (Pvt.) Limited sold 100% of its
shares to Orascom Telecom Holdings, which was then rebranded under the Banglalink brand.
In 10th February 2005, Banglalink launched its services. Moreover, Banglalink’s parent
company, VEON is a multinational telecommunication service company from Amsterdam,
Netherlands.
This report is a detailed description of all the topics mentioned and consists of exploratory
discussion about Banglalink. In the overview of internship part, detailed information
regarding the student, organization, internship supervisors, job scope, student’s contribution
and benefits, difficulties during internship and recommendations for future internship are
provided. In addition, the organization’s part includes the objectives of Banglalink, i.e. to
provide better network coverage to its valuable customers and to ensure high quality service
and improve communication level. Furthermore, it talks about the mission and vision of
Banglalink, i.e. to provide communication to the mass people of Bangladesh as well as
empower innovation in business. Later, it mentions the primary and secondary data sources
used for the study, about the scope of the study which is to measure the importance and
impacts of Artificial Intelligence in HR or the entire workplace and also the limitations faced
during the internship, collection of data and doing the analysis. Moreover, the company
background history is shared. Most of the departmental practices are also mentioned in details
which is followed by an industry and competitive analysis on Banglalink, using SWOT,
Porter’s five forces and BCG matrix. Lastly, the project part focuses solely on the study topic
where knowledge is shared on Artificial Intelligence and its applications in workplace.
Detailed analyses is done and then I concluded the report with few recommendations for
Banglalink as well as for other organizations who will use AI in workplace.