The contribution of brand equity in the working capital management of Maggi from Nestle Bangladesh

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Date
2023-01
Publisher
Brac University
Author
Islam, Aminul
Metadata
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URI
http://hdl.handle.net/10361/19263
Abstract
This report is written with a purpose to look into the business practices of Nestle Bangladesh Limited with a combination of marketing practices along with the financial position of the organization.
Keywords
Brand equity; Working capital management; Maggi; Nestle Bangladesh Limited
 
LC Subject Headings
Branding (Marketing); Working capital.
 
Description
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023.
 
Cataloged from PDF version of internship report.
 
Includes bibliographical references (page 55).
Department
Brac Business School, Brac University
Type
Internship report
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