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dc.contributor.advisorChoudhury, Abir
dc.contributor.advisorShuvo, Shihab Kabir
dc.contributor.authorCosta, Chowa Francisca
dc.date.accessioned2023-07-12T07:39:10Z
dc.date.available2023-07-12T07:39:10Z
dc.date.copyright2022
dc.date.issued2022-01
dc.identifier.otherID: 17304090
dc.identifier.urihttp://hdl.handle.net/10361/18757
dc.descriptionThis internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2022.en_US
dc.descriptionCataloged from PDF version of internship report.
dc.descriptionIncludes bibliographical references (pages 27-29).
dc.description.abstractThe method of selling products and services based on the environmental benefits they bring to the customer is known as green marketing. A service or product like this should be environmentally sustainable and made in an environmentally friendly manner. Now the environmentally-conscious world, the term “Green” has become somewhat of a buzzing phrase. Public aid for environmental causes is growing, making green marketing profitable for public relations and sales efforts. The research will help determine several facts, for instance: what are the level of awareness and the perception of green products amongst the customers, what drives them to buy those products, their expectations, how to make those consumer-friendly. Based on their attitude toward green products, marketing opportunities for green products can be determined. This research incorporates both primary and secondary data. Exploratory research was done for the paper showing the perception of Bangladeshi consumers toward green products along with green products’ opportunities. The exploratory study affirms and feasibly shows that increased demand for eco-product information could lead to a better market opportunity. The findings of the study can help eco-businesses improve their marketing mix. This paper also discusses some other related topics, like- the emerging green products and industries in our country, comparison between past and present green trends in Bangladesh, recent innovations, consumer awareness, and so on. All over the paper mainly focuses on, a more reliable way to get to know the Bangladeshi consumer's view and expectations on green products and then to use that study to create market opportunity and increase its growth.en_US
dc.description.statementofresponsibilityChowa Francisca Costa
dc.format.extent30 pages
dc.language.isoenen_US
dc.publisherBrac Universityen_US
dc.rightsBrac University internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission.
dc.subjectGreen producten_US
dc.subjectGreen marketingen_US
dc.subjectBangladeshi consumersen_US
dc.subjectConsumer attitudeen_US
dc.subjectMarket opportunityen_US
dc.subjectBrand awarenessen_US
dc.subjectProduct awarenessen_US
dc.subject.lcshConsumer behavior.
dc.subject.lcshCustomer relations.
dc.titleCorrelation between consumer attitude and market opportunities for green products in Bangladeshen_US
dc.typeInternship reporten_US
dc.contributor.departmentBrac Business School, Brac University
dc.description.degreeB. Business Administration


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