dc.contributor.advisor | Choudhury, Abir | |
dc.contributor.advisor | Shuvo, Shihab Kabir | |
dc.contributor.author | Costa, Chowa Francisca | |
dc.date.accessioned | 2023-07-12T07:39:10Z | |
dc.date.available | 2023-07-12T07:39:10Z | |
dc.date.copyright | 2022 | |
dc.date.issued | 2022-01 | |
dc.identifier.other | ID: 17304090 | |
dc.identifier.uri | http://hdl.handle.net/10361/18757 | |
dc.description | This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2022. | en_US |
dc.description | Cataloged from PDF version of internship report. | |
dc.description | Includes bibliographical references (pages 27-29). | |
dc.description.abstract | The method of selling products and services based on the environmental benefits they bring to
the customer is known as green marketing. A service or product like this should be
environmentally sustainable and made in an environmentally friendly manner. Now the
environmentally-conscious world, the term “Green” has become somewhat of a buzzing phrase.
Public aid for environmental causes is growing, making green marketing profitable for public
relations and sales efforts. The research will help determine several facts, for instance: what are
the level of awareness and the perception of green products amongst the customers, what drives
them to buy those products, their expectations, how to make those consumer-friendly. Based on
their attitude toward green products, marketing opportunities for green products can be
determined. This research incorporates both primary and secondary data. Exploratory research
was done for the paper showing the perception of Bangladeshi consumers toward green products
along with green products’ opportunities. The exploratory study affirms and feasibly shows that
increased demand for eco-product information could lead to a better market opportunity. The
findings of the study can help eco-businesses improve their marketing mix. This paper also
discusses some other related topics, like- the emerging green products and industries in our
country, comparison between past and present green trends in Bangladesh, recent innovations,
consumer awareness, and so on. All over the paper mainly focuses on, a more reliable way to get
to know the Bangladeshi consumer's view and expectations on green products and then to use
that study to create market opportunity and increase its growth. | en_US |
dc.description.statementofresponsibility | Chowa Francisca Costa | |
dc.format.extent | 30 pages | |
dc.language.iso | en | en_US |
dc.publisher | Brac University | en_US |
dc.rights | Brac University internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. | |
dc.subject | Green product | en_US |
dc.subject | Green marketing | en_US |
dc.subject | Bangladeshi consumers | en_US |
dc.subject | Consumer attitude | en_US |
dc.subject | Market opportunity | en_US |
dc.subject | Brand awareness | en_US |
dc.subject | Product awareness | en_US |
dc.subject.lcsh | Consumer behavior. | |
dc.subject.lcsh | Customer relations. | |
dc.title | Correlation between consumer attitude and market opportunities for green products in Bangladesh | en_US |
dc.type | Internship report | en_US |
dc.contributor.department | Brac Business School, Brac University | |
dc.description.degree | B. Business Administration | |