dc.contributor.advisor | Sultan, Md Parves | |
dc.contributor.author | Pokharel, Nanshu | |
dc.date.accessioned | 2023-05-29T06:35:33Z | |
dc.date.available | 2023-05-29T06:35:33Z | |
dc.date.copyright | 2022 | |
dc.date.issued | 2022-11 | |
dc.identifier.other | ID 20264067 | |
dc.identifier.uri | http://hdl.handle.net/10361/18369 | |
dc.description | This thesis is submitted in partial fulfillment of the requirements for the degree of Masters of Business Administration, 2022. | en_US |
dc.description | Cataloged from PDF version of thesis. | |
dc.description | Includes bibliographical references (pages 28-30). | |
dc.description.abstract | Tourism is undoubtedly one of the fastest-growing industries in Nepal. The prospect of tourism in Nepal is huge after the national remittance and revenues of water resources (Basnet 2009). However, it became very significant after COVID-19, and Nepal’s lost remittance and tourism revenues have crippled the nation’s finances. Therefore, the restoration of the industry back to its normal phase and with a whole lot of improvement seems necessary (Sah et al., 2020). For the sustainable growth of the tourism sector, it is necessary to overcome the challenges by identifying the problems and mitigating consumer needs and demands by improving the services. The data from 2018 shows that the tourist industry contributes about 7.9% to the country’s GDP (Gross Domestic Product) and has supported over 1.05 million jobs and is expected to support 1.35 million jobs by 2029. (Sah et al., 2020). It is therefore important to support the industry. | en_US |
dc.description.statementofresponsibility | Nanshu Pokharel | |
dc.format.extent | 40 pages | |
dc.language.iso | en | en_US |
dc.publisher | Brac University | en_US |
dc.rights | Brac University theses are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. | |
dc.subject | Tourism | en_US |
dc.subject | Consumers perception | en_US |
dc.subject | Tourist | en_US |
dc.subject | Behavior | en_US |
dc.subject | Marketing | en_US |
dc.subject | Nepal | en_US |
dc.subject.lcsh | Tourism--Marketing | |
dc.title | Tourism in Nepal: a study on tourists’ perception | en_US |
dc.type | Thesis | en_US |
dc.contributor.department | Brac Business School, Brac University | |
dc.description.degree | M. Business Administration | |