Developing growth nutrient through rapid transformation of digital marketing: a comprehensive study on Nido FortiGrow

Abstract

Nestle Bangladesh Limited (NBL) is an organization that specializes in nutrition, healthcare, and well-being. Known for its high-quality goods and 150-year commitment to the motto ""Good Food, Good Life,"" Nestlé is a reputable brand. The firm never made any compromises with the quality of its products, which is the key to its continued success. As a marketing intern, I had the opportunity to learn a lot from qualified experts on branding and brand management which I have shared in detail in this report. The Nestlé marketing division oversees all of the company's brand portfolios with skill and efficiency. This paper entails the importance of nutrient growth while studying the digital marketing concern over their growth nutrient development through NIDO FortiGrow in Bangladesh. I would analyze the awareness level of the growth nutrient concept among Bangladeshi people, more likely, how much they appreciate digital marketing and are aware about digital marketing concepts. The analysis is basically being done for, if people are concerned more about digital concept of marketing, how this can be a role model for developing the concept of growth nutrient specially on the situation of massive shock like COVID-19. The completion of the project would work and have an impact in a good way in which people of Bangladesh will have the right choice about consumption and identification of proper food selection. It is of practical significance for the marketers who wants to promote their products and service through digital marketing while portraying the micronutrient significance of human body needs.