Effects of marketing on recruitment and selection of employees

Abstract

This report has been made in order to complete BUS400 course under the guidance of my faculty and supervisor Mr. Saif Hossain at BRAC University. This report focuses on the effects marketing has when it comes to hiring employees for a company. In order to complete this report, I have completed my internship from Bangla Trac Communications Limited, sister concern of Bangla Trac Limited, where I have gained practical knowledge and was able to come to a conclusion for my report in respect to my proposed topic. Bangla Trac Communications Limited is the licensed International Gateway Service (IGW) providers in Bangladesh, and they are one of the premium telecom service providers and one of the first companies to get an IGW License in the telecom industry. During my time as an HR intern at Bangla Trac Communications Limited, I have noticed that one of the biggest problem the company faces is being able to hire competent and skilled employees. This has lead me to investigate more and come up with my report topic “Effects of Marketing on Recruitment and Selection of Employees”. In my report, I have included the background of the report where I have explained my reason behind choosing this specific topic. As I have already mentioned, the company is low on highly skilled employees, and one of the reasons behind this is their lack of marketing/branding. Over the course of my report, I have mentioned several times how important branding and marketing is in order to find competent employees. I have also added my objectives and the significance this report has which I hope will help the company in some way, if not completely. My report includes three very specific objectives and based on these three objectives are my findings and analysis which is further supported by a survey and basic employee interviewing as a form of methodology to strengthen my provided reasoning. I have also carried out a correlation test to make sure both my and the software has a similar result. My first objective discusses the company marketing, branding, and its effect. Under this objective I was able to find out that most of the respondents were familiar with Bangla CAT and Burger King Bangladesh, however, most of them were not aware of the parent company or its other sister concerns. This objective helped me understand their position in the job market and why someone will or will not willingly join the company My second objective discusses the Recruitment and Selection “availability” of the company. By availability I mean to say is how many people are willing to join the company and how big is the candidate pool to sieve through by the HR department. From my survey I have found out that most people, before knowing the stature of the company in the industry, were unsure about joining the company willingly. However, after knowing that Bangla Trac Limited is the parent company of some of the most elite companies in the country with a strong industrial portfolio, many were then interested and willing to join. I have also noticed that a lot were interested to join the company if they already had someone already working at one of the concerns as a form of reference which basically points toward the importance of word of mouth. My last objective knits together my first two objectives along with the correlation test I have carried out. This objective has allowed me to draw a positive relationship between Marketing and its effect on Recruitment and selection of employees. Deducing all the responses from my survey, I was able to evaluate that both my variables are dependent on each other. The icing on the cake is that results of the analysis based on my survey and results from my correlation test draws the same conclusion- a positive relationship between Marketing and its effect on Recruitment and selection of employees. Working as an HR intern and working alongside professionals has been one of the most brilliant experiences I have ever experienced. This experience has helped nurture me professionally which has helped me gain first-hand learning experience and practical work knowledge. Through this report, I hope to share the key learnings I have learned and the key findings I have found in accordance with my topic.