IMC to boost up the selling process of DBL Ceramics Limited

Abstract

The purpose of this paper is to find out the proper marketing tools and generate new insights into wider applications of IMC tools to boost up the marketing activities and selling process of DBL Ceramic Ltd. Information and data used for this report are gathered mainly by secondary research methods based on corporate websites, annual reports form DBL Ceramics Ltd and data form analytic tools. Primary research used are based on my observations and meetings with senior official. DBL Ceramic Ltd. is one of the local largest ceramic tiles manufacturers in Bangladesh where my internship was completed successfully. The internship report is about “Uses of the Integrated Marketing Communication (IMC) to boost up the selling process of DBL Ceramics Ltd.” This report includes the background of DBL Ceramic Ltd. and its activities including its history and the management team. Besides, the mission, vision and objectives of the organization and trends of turnover rates, products of the organization are briefly focused too. The main purpose of this report was to discuss the use of all integrated marketing communication tools for all advertising and marketing communications and maintaining good customer relationship processes. Discussions about how the company lives and works are repeated throughout the report, demonstrating how we maintain good relationships with our internal and external partners. Finally, I also discussed my perception of limitations, scope, etc., from my internship. Some recommendations were also made for the limitations and difficulties encountered during the trip. All data in the report has been collected and introduced through experience, previous research, and reporting. In the absence of previous reports or concentrates identified on the topic of this report, much of the data was collected by interviewing representatives face-to-face at work. My traveling colleague was very supportive and supportive, gave me a consistent format for my report and was able to complete it on schedule.