Impact of Content Writing in Purchase Decision Process in the Software Industry
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Date
2021-06Publisher
Brac UniversityAuthor
Khan, Sadab Sifer-E-MurshedMetadata
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The following report is a reflection of my duties at WPDeveloper. A world-class software
company and dedicated marketplace for WordPress plugins, themes, and subsystems. They are
powering over 3 million websites with their products. My duty as a full-time Content Writer started
on the 16th of February 2021 and I’m continuing my journey with this company. In these three
months, I have gained experience that made me understand the work process of a marketing
department of a competitive software company.
This report has a brief introduction to WPDeveloper and the products it offers to its audience. Later
on, I will describe what are my learnings and contributions in the last three months of the working
period. In this era, software companies need to have clear communication with their customers to
gather interest from them and precise instructions on the job for creating a better user experience
for the consumers. My report explains with a lot of information how significant content writing is
in the purchase decision process in the software industry.
In content writing, the most important part includes clear and meaningful wordings and an
attractive tone to catch readers’ attention till the end. I have focused on that area as a junior content
writer.