Improving bill payment experience through bKash
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Date
2022-08Publisher
Brac UniversityAuthor
Ghosh, ShuvashisMetadata
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The online base money transfer system has been playing great role in transferring monetary
value as well as other financial needs. Specially from the beginning of the pandemic till now,
the popularity and the usage of this medium of money transaction has played great role in the
economy as well as in the individual’s life. bKash is the pioneering MFS in Bangladesh
which is also the most popular version for money transaction. According to the employee
perspective of bKash, it is modifying its security and customer service level based on the
needs and recommendation of the people. In terms of the people, now-a-day, the bKash is
more user friendly and less costly to use rather than previous time. Therefore, bKash is in a
good position in the existing marketplace whereas it might work for future betterment to stay
competitive in the market.