Uses of the IMC tools for boosting the selling process: A study on Concord Entertainment Company Limited.

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Date
2022-06-01
Publisher
Brac University
Author
Bintay Nowsher, Sk. Fatima
Metadata
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URI
http://hdl.handle.net/10361/17730
Abstract
People of Bangladesh suffering from lack of enjoyment in their life, especially in the cities. This is one of the factors that push the idea of making Amusement parks in Bangladesh. It is impossible to think about building theme parks here like USA, but this impossibility is been conquered by Concord Entertainment Co. Ltd. Concord Entertainment Co. Ltd. Has started its journey in 2002. It started its journey with an exclusive idea of making a theme park in Bangladesh. Fantasy Kingdom is the first and only one theme park in Bangladesh. Gradually Concord expanded its projects by making another 2 parks and a motel in Dhaka city situated in Fantasy Kingdom complex. Another addition to Concord Entertainment is the Foy's Lake, Sea World and Zia Smrity Complex situated in Chittagong; the second important city of Bangladesh. In order to complete my MBA program, I have completed my internship in Concord Entertainment Co. Ltd. from 15th February 2022 to 15th May 2022. This internship report consists of the entire details in which I have done during my internship period and my experiences throughout the internship period with my host organization. The general background purpose to make this report is identifying the Uses of the IMC tools for boosting the selling process of Concord Entertainment Company Limited. CEnCL follows two-way marketing policy to make sales for its parks. Advertising does most of the normal sale which is comprised of general visitors. CEnCL exercises direct marketing for making corporate sale. The pricing of tickets is established on value of the parks. There arises various problems in conducting the marketing efforts, like capturing corporate clients, maintaining general visitors, pricing of tickets and customizing offers. Overall, the future and the competitive position of CEnCL in entertainment business is looking good, because as people get busier, they will be more willing to visit the amusement parks.
Keywords
Amusement Park; CEnCL; IMC; CRM
 
LC Subject Headings
Advertising.; Sales promotion.; Communication in marketing.
 
Description
This internship report is submitted in partial fulfillment of the requirements for the degree of Masters of Business Administration, 2022.
 
Cataloged from PDF version of internship report.
 
Includes bibliographical references (page 58).
Department
Brac Business School, Brac University
Type
Internship report
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