| dc.description.abstract | LAFZ is the largest Halal Certified brand. Pte. Ltd. is the umbrella company and LAFZ is
one of these four brands. The other brands are- Zayn & Myza, Dr. Rhazes, and Zayn & Myza
Labs. LAFZ has started its journey with Halal Gas-based body sprays only and later on they
have expanded their product line and within a very short period, LAFZ has become worlds
one of the biggest halal-certified brands.
This study is based on the performance of LAFZ and their E-Business during the epidemic.
LAFZ is a global brand that was hit by the COVID-19 problem all over the world, and the
operation hasn't ceased since.
This research intends to examine the circumstances LAFZ found itself during and also after
the pandemic, as well as the important techniques used by the overall PR and Communication
departments to enable the company to continue to meet its needs and achieve targeted sales
and maximum customer satisfaction.
This report includes my job responsibilities at LAFZ- how my journey is so far, the tasks that
I am doing on a regular basis, my contribution to the company, the benefits I am enjoying and
also the benefits the company is having after I have joined here and also the problems and
difficulties I have been facing while working here. I have also mentioned the overview- the
entire timeline- from the beginning to till date, functionalities, situations of the company
during the pandemic and their different strategies which helped this company to survive. In
this report I have mostly used the primary data and a few secondary data. Since I am working
with the main team, primary data helped me the most to prepare this report. I have also
mentioned their mission- to contribute to the cosmetics market with a better solution which is
made of 100% halal ingredients for a vast religious community like Bangladeshi people;
vision- to become one of the pioneers of the Bangladesh cosmetic market; corporate values
and the four core values- passion, resilience, delivery, teamwork; product lines for both male
and female, their management practice- here I have showed the organizational structure of
LAFZ BD, how their organizational hierarchy works, the recruitment and selection process
also I have slightly discussed about the compensation process. Moreover, their marketing
practices, which includes how they are utilizing the social media platforms, advantages of having Mashrafee Mortaza as our brand ambassador, utilizing the online portals, influencer
marketing, telemarketing, sponsoring the most popular TV shows, etc. Moreover, I have
focused on the major functionalities like operations management, information system, order
placement methods, payment methods. I have included some of my analysis here, such as
industry and competitive analysis, here I have done my analysis through the SWOT Analysis
and the Porter’s Five Forces Analysis. The SWOT analysis helped me to portray the
strengths, weaknesses, opportunities and threats of this company; and the Porter’s Five
Forces Analysis helped me to analyse the threat of new entry which I found as modest,
threats of substitutes- low, power of buyer- low, power of suppliers- high, and rivalry among
the competitors as high. In chapter three, I have focused on my main project part which
includes the background information of the company, their five core activities, and the
objectives of this report. The fundamental objective of this report is to prepare a long-term
aim, service compliance and adherence rate and future market demand whereas the other
specific objectives are to identify the main factors making a difference to the total working
environment,main adaptation strategy of E-business, what customers need the most in this
pandemic, the purchasing behavior of customers on pandemic and the risk factors of the
delivery process and money transactions. Lastly, I have conducted a survey and at first I
faced some difficulties to conduct it as it was mostly LAFZ’s product related and later on I
got the permission from the top management and they allowed me to conduct this among the
real time customers with a condition that I cannot disclose the identity of any of the
customers at all by any means and cannot publish it anywhere and will have to share the
outcome of this survey with them. The outcome of the survey was quite impressive and
through the survey, I have found out the probable areas for improvement and lastly
recommended certain things which may improve their overall quality for both products and
services, such as- how they may smoothen the delivery process, minimize the challenges in
global shipment, maintain the hierarchy and update the crucial teams, increase the product
availability and gain more potential customers. | en_US |
