How E-Business Is working during pandemic

Abstract

LAFZ is the largest Halal Certified brand. Pte. Ltd. is the umbrella company and LAFZ is one of these four brands. The other brands are- Zayn & Myza, Dr. Rhazes, and Zayn & Myza Labs. LAFZ has started its journey with Halal Gas-based body sprays only and later on they have expanded their product line and within a very short period, LAFZ has become worlds one of the biggest halal-certified brands. This study is based on the performance of LAFZ and their E-Business during the epidemic. LAFZ is a global brand that was hit by the COVID-19 problem all over the world, and the operation hasn't ceased since. This research intends to examine the circumstances LAFZ found itself during and also after the pandemic, as well as the important techniques used by the overall PR and Communication departments to enable the company to continue to meet its needs and achieve targeted sales and maximum customer satisfaction. This report includes my job responsibilities at LAFZ- how my journey is so far, the tasks that I am doing on a regular basis, my contribution to the company, the benefits I am enjoying and also the benefits the company is having after I have joined here and also the problems and difficulties I have been facing while working here. I have also mentioned the overview- the entire timeline- from the beginning to till date, functionalities, situations of the company during the pandemic and their different strategies which helped this company to survive. In this report I have mostly used the primary data and a few secondary data. Since I am working with the main team, primary data helped me the most to prepare this report. I have also mentioned their mission- to contribute to the cosmetics market with a better solution which is made of 100% halal ingredients for a vast religious community like Bangladeshi people; vision- to become one of the pioneers of the Bangladesh cosmetic market; corporate values and the four core values- passion, resilience, delivery, teamwork; product lines for both male and female, their management practice- here I have showed the organizational structure of LAFZ BD, how their organizational hierarchy works, the recruitment and selection process also I have slightly discussed about the compensation process. Moreover, their marketing practices, which includes how they are utilizing the social media platforms, advantages of having Mashrafee Mortaza as our brand ambassador, utilizing the online portals, influencer marketing, telemarketing, sponsoring the most popular TV shows, etc. Moreover, I have focused on the major functionalities like operations management, information system, order placement methods, payment methods. I have included some of my analysis here, such as industry and competitive analysis, here I have done my analysis through the SWOT Analysis and the Porter’s Five Forces Analysis. The SWOT analysis helped me to portray the strengths, weaknesses, opportunities and threats of this company; and the Porter’s Five Forces Analysis helped me to analyse the threat of new entry which I found as modest, threats of substitutes- low, power of buyer- low, power of suppliers- high, and rivalry among the competitors as high. In chapter three, I have focused on my main project part which includes the background information of the company, their five core activities, and the objectives of this report. The fundamental objective of this report is to prepare a long-term aim, service compliance and adherence rate and future market demand whereas the other specific objectives are to identify the main factors making a difference to the total working environment,main adaptation strategy of E-business, what customers need the most in this pandemic, the purchasing behavior of customers on pandemic and the risk factors of the delivery process and money transactions. Lastly, I have conducted a survey and at first I faced some difficulties to conduct it as it was mostly LAFZ’s product related and later on I got the permission from the top management and they allowed me to conduct this among the real time customers with a condition that I cannot disclose the identity of any of the customers at all by any means and cannot publish it anywhere and will have to share the outcome of this survey with them. The outcome of the survey was quite impressive and through the survey, I have found out the probable areas for improvement and lastly recommended certain things which may improve their overall quality for both products and services, such as- how they may smoothen the delivery process, minimize the challenges in global shipment, maintain the hierarchy and update the crucial teams, increase the product availability and gain more potential customers.