dc.contributor.advisor | Mowtushi, Dr. Mahruba T | |
dc.contributor.author | Baidya, Arundyuty | |
dc.date.accessioned | 2023-01-10T04:14:18Z | |
dc.date.available | 2023-01-10T04:14:18Z | |
dc.date.copyright | 2022 | |
dc.date.issued | 2022-05 | |
dc.identifier.other | ID: 18103080 | |
dc.identifier.uri | http://hdl.handle.net/10361/17705 | |
dc.description | This thesis is submitted in partial fulfillment of the requirements for the degree of Bachelor of Arts in English, 2022. | en_US |
dc.description | Cataloged from PDF version of thesis. | |
dc.description | Includes bibliographical references (pages 30-32). | |
dc.description.abstract | Movies have been a part of our life from the early 19th century through a series of transactions.
Similarly, modern advertisements have been around from the 17th century. They play a vital role
in shaping the mindset of the mass population. Ideas and values can be spread through movies and
advertisements. Movies are the carrier of information about different cultures and values. People
get influenced and inspired by movies. Movies arouse deep feelings and they help people to reflect
their own life by watching the story take place in front of their eyes. Moreover, movies help people
to understand themselves and the society they are living in. The actors who portray the character
inspire the audience to behave or think like that character. Movies are like mirrors of the society.
Nowadays, many movies portrays women in a stereotypical and objectifying manner. The
misrepresentation of women in movies influence many women in a negative way. Nowadays,
wherever we go there is advertisements. We are bombarded with advertisements of everything
there is to sell. Advertisements do not only sell products, they sell images, values and ideas.
Women are often portrayed as products in advertisements and the models themselves do not have
any issue with that. “Self-objectification occurs when individuals treat themselves as objects to be
viewed and evaluated based upon appearance.”1 Women are portrayed in a sexualized manner to
appease the male audience and gain more viewer and sell. As Laura Mulvey explained in her 1973
essay, “Visual Pleasure and Narrative Cinema Women” that mainstream media objectifies women,
and shows the female body through a heterosexual male lens.2 This paper will discuss how movies
and advertisements represent and objectify women to gain more audience and consumers to make profit and how the appearance of women in these movies and advertisements make women feel
insecure about themselves and disempower them. | en_US |
dc.description.statementofresponsibility | Arundyuty Baidya | |
dc.format.extent | 32 Pages | |
dc.language.iso | en_US | en_US |
dc.publisher | Brac University | en_US |
dc.rights | Brac University theses are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. | |
dc.subject | Women | en_US |
dc.subject | Movies | en_US |
dc.subject | Advertisements | en_US |
dc.subject | Portrayal | en_US |
dc.subject | Sexualized | en_US |
dc.subject | Objectification | en_US |
dc.subject | Representation | en_US |
dc.subject.lcsh | Women in mass media. | |
dc.title | Representation of women in movies and advertisements | en_US |
dc.type | Thesis | en_US |
dc.contributor.department | Department of English and Humanities, Brac University | |
dc.description.degree | B.A. in English | |