Catch Bangladesh

Abstract

Catch Bangladesh is a privately-owned firm that began its journey on August 30, 2017, and has since worked in a variety of areas, creating its reputation via the display of its outstanding works and services. Catch Bangladesh is a digital service company that provides high-quality service and technical assistance. The company offers Website designing to development, Mobile App Development, AV/documentary making, animation/motion graphics, graphic design/illustration, social media marketing, market research, brand identity creation, and many more. I have worked as intern at Business Development department of Catch Bangladesh. In this position, I was responsible for finding new consumers, presenting them, and finally converting them into clients. I worked with different department of Catch Bangladesh. Having a limited budget, we had to focus on a digital marketing plan that relied heavily on social media, which we found to be the most cost-effective. Catch Bangladesh lacks a significant quantity of financial backing. As a result of Catch Bangladesh's constant innovation, the company has the ability to quickly expand its market share. According to Porter's five factors, this industry is an appealing one for business, with a high probability of new entrants entering the market, making it difficult for the current participants. Small-scale investment and third-party dependency may be Catch Bangladesh's downfall. As long as Catch Bangladesh is fast enough to respond quickly to market changes, it may take advantage of the market potential. It is widely agreed that IT organizations must enhance their innovation skills if they are to stay competitive and succeed in the long run. This research evaluated corporate culture, leadership styles, and innovation abilities to give recommendations for high-tech industry management practices. The SPSS Model was used to analyze primary data received from 32 employees of Catch Bangladesh. The current Corona Virus pandemic scenario made it almost hard to go out and ask questions physically, so I used a google form to collect 20 questions from each employee. SPSS was used to perform correlation and regression analysis to find out the relationship. The results showed that Organizational Culture and Leadership Styles was strongly correlated with innovation capability. Analyzing the results, it is also seen that there is strong positive relationship between all the variables. Overall the findings suggest that, Leadership Styles and Organizational culture of an IT firm has a major influence on the firm’s innovation capability.