The scope for Bank Asia Limited in the future of MFS in Bangladesh

Abstract

Being established in 1999, Bank Asia Limited has proven itself as one of the most successful private banks in Bangladesh. They have been providing customers with banking services with proper priority. In this era of globalization, there has been one opportunity that is knocking at BA’s door, enter into MFS the industry and be benefitted in the long run. So, in this report, the scope for BA has been discussed if they start MFS. This internship report is based on the 29th June 2021 to 28th September 2021 period as compulsory for completing BBA from BRAC Business School. Here, this report covers the (i) Management practices, (ii) Marketing practices, (iii) Financial Performance and Accounting Practices, (iv) Operations Management and Information System Practices, (v) Industry and Competitive Analysis along with the company profile, mission, vision, objectives and core competencies/values of the organization. This report also shows the scope, limitations, significance, and methodology of collecting and analyzing information regarding BA and MFS in an integrated way. This report also projects what I had to perform during my internship period and the challenges I faced. This report sheds light on how MFS is emerging in Bangladesh and how BA can obtain its position in the MFS industry and also the recommendations that have been prescribed for them in order to achieve the desired objectives that have been discussed in this report. Lastly, in order to conclude, the organization, BA is on a high, with commendable performance, and, they have a huge potential which they can access and become even more successful if they can penetrate themselves in the Bangladeshi MFS industry. Moreover, it has the findings that reflect the gaps between the objectives and the strategies taken in order to achieve those objectives.