Current scenario of post-paid package & its future prospects: an analysis on Grameenphone.

Abstract

At present the telecom industry is one of the fastest growing industries in Bangladesh. The rapid pace of growth that began in the 1990s attracted several companies to invest in this sector; the major players are GrameenPhone Ltd, Robi, Banglalink and Citycell. Airtel to become a major player in the near future. Among them Grameenphone is the leader and the largest mobile phone company in Bangladesh. Grameenphone strive to provide superior network coverage, connectivity, quality and reliability, as well as to continue their product and service innovations through continued investment in their network and products. However the topic of this report is the “Current scenario of Post-Paid package & its Future prospects- An analysis on Grameenphone”. The research will be aimed at fulfilling the following specific objectives: to describe the Service that Grameenphone provides for its postpaid customers, to describe the product features of post paid package the organization is currently providing. to compare the service offered by the Grameenphone with regards to their customer’s expectation, to find out the problems behind the service offered by the Post-Paid Service provider (Grameenphone) with regards to the customers’ expectation. to analyze whether the service is demandable for the Mobile market, and to determine that “is there any special feature that differentiates Pre-Paid service from others. There are many variables based on which the report is done. Some of them are the following:- Satisfied with Grameenphone postpaid package. Network coverage is pleasing. Does not bother about the call rate. Continuous advertising of prepaid package affect Postpaid. Attractive offer of prepaid package affect to switch from postpaid connection. The interpretation and analysis on these are done in the report. As far as the recommendation and the conclusion is concerned it can be said that when it comes about postpaid packages of Grameenphone, general views of people have a great impact on its quality perceptions. When it comes to its future prospects, it plays an important role in addition to general views on consumer promotion and price perception in order to retain old and acquire new consumers.