The impact of re-branding on the financial aspects of IPDC Finance limited
Abstract
The establishment of a suitable re-branding strategy for a company is a very crucial and
challenging task. The development of the positioning process of a brand requires both significant
amount of monetary investment and cohesive managerial efforts for all forms all sorts of
organization. A lot of market research is required for this purpose in order to identify the most
appropriate target audience for the brand and build a suitable technique for placing the brand in
the thoughts of customers in the intended way. In case of IPDC Finance Limited, this task was
never too easy for them as they tend to introduce a new change in all its concepts and operations
as well as its vision towards the future of the organization. This internship report will introduce to
the rebranding strategy of IPDC, along with its new brand positioning strategy and how the
rebranding strategy has affected the company over the past five year through financial analysis.
The report is divided into three chapters as per the BRAC University internship report guideline
and standard. The first chapter is the overview of the internship. This part portrays the information
regarding the internship of the student, along with the outcomes of the internship such as student’s
contribution to the company, benefits that student experienced, difficulties faced by the students
during their internship period and recommendation toward the internship program. The second
chapter is the organization part. This part portrays the overview of IPDC Finance Limited along
with the marketing practices, managements practices, accounting practices, operation management
and information system practices. Also, includes the analysis regarding the industry and
competitiveness. Finally, the third chapter is the project part of the internship report. This part
contains that main analysis aspects of the report. This includes the objective of the report,
background, methodology, finding and analysis, and recommendation/implementation based on
the financial analysis of the re-branding strategy of IPDC Finance Limited.