Memorandum of understanding as an employer branding tool for Walton Hi-Tech Industries PLC
View/ Open
Date
2022Publisher
Brac UniversityAuthor
Md. Arifin Doha, AkhondMetadata
Show full item recordAbstract
Having the vision of becoming the best brand in Bangladesh, trying to be the top brand name
globally, Walton started its path to greatness in 1977, starting production of Refrigerators,
freezers, air conditioners, compressors, and presently televisions, home appliances, and electrical
appliances are all part of the company's operations. This initiative of Employer branding and MoU
is to see how it is increasing the satisfaction, retention, and finding the best talent for the pool for
Walton’s visionary team. The objective of the report is to see how effective the MoU is serving as
the effective tool or method of employer branding for Walton and how the employees are
responding to the initiative. This report will assist the employee engagement department in getting
a greater understanding of the workforce's attitudes concerning the procedure and in taking the
required initiatives to strengthen and improve the program for the employees.