How branding is changing the landscape of IPDC Finance Limited

Abstract

IPDC Finance Limited is widely recognized in our country as the fastest growing non-banking financial institution (NBFI). Their journey started from the year 1980, and it’s been 40 years that they are still running successfully. Since 2016, after the rebranding of the company, IPDC experienced massive growth. The marketing department of the company came up with different branding practices for which IPDC has become the most well-known NBFI of our country. This report talks about what kind of branding strategy IPDC is following and how it helped to change the overall environment of the organization. The first chapter of the report focuses on the experience of the internship program, the tasks I needed to complete, the benefits I have acquired, the difficulties faced and the possible recommendation for future interns working in this company. The second chapter talks about the company overview, a brief on the company structure, its overall practices and management system, the products and services offered by the company, the financial features and aspects of the company, as well as the SWOT analysis to see its competitiveness in the industry. The final part of the report contains information on the different types of branding practices, branding strategy, and platforms IPDC utilized to change its landscape. Here the project was conducted on three parts; how IPDC’s branding changed the overall performance of the company by rebranding, customer responsiveness on celebrity endorsements, and by the introduction of new platforms.