A study on post pandemic psychological changes towards managing work life and reinventing work life balance at Wunderman Thompson

Abstract

In this paper, I've discussed Wunderman Thompson's current state and HR initiatives. I've also talked about some of the difficulties they would want to address in order to strengthen their HR department and performance management system. They can improve the company's overall value by addressing these issues. This report is based on my three months of on-the-job training at Wunderman Thompson. This internship program taught me about the practical side of running a business. Wunderman Thompson is a renowned IT consulting, marketing, and software solutions organization in Bangladesh. Most importantly, the main intention was to conduct research on the psychological changes due to pandemic which is one of the pivotal factors behind the declining employee motivation and success rate of the tech industries in Bangladesh. The main goal was to conduct study on the psychological changes post pandemic era, which is one of the major elements contributing to Bangladesh's deteriorating success or productivity rate in the tech sector. As a result, as a member of this industry, Wunderman Thompson faces comparable issues. As a result, this study attempts to represent the major characteristics connected with or causing inefficient performance among employees, as well as the HRM practices and current organizational structure that Wunderman Thompson employs to address the issue. Bangladesh has an organized and rigorous structured work culture, which helps to the professionalism of the business. Wunderman Thompson has a HR practice that offers a number of incentives for the employee like year-end paid leave but does not have the appropriate counseling or organizational structure that allows employees to feel mentally satisfied. The purpose of this research is to learn more about their HR operations and organizational culture affecting psychological behavior post pandemic. The report, in my opinion, also provides recommendations and findings that could help the department and the organization expand more effectively.