| dc.contributor.advisor | Mamoon, Mahreen | |
| dc.contributor.author | Sultana, Nishat | |
| dc.date.accessioned | 2022-06-09T03:36:20Z | |
| dc.date.available | 2022-06-09T03:36:20Z | |
| dc.date.copyright | 2021 | |
| dc.date.issued | 2021-01 | |
| dc.identifier.other | ID 15204049 | |
| dc.identifier.uri | http://hdl.handle.net/10361/16951 | |
| dc.description | This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2021. | en_US |
| dc.description | Cataloged from PDF version of internship report. | |
| dc.description.abstract | Bikroy.Com is known as the biggest online marketplace and the popularity of Bikroy.Com is
huge. The main objective of my internship is to know about Bikroy.Com and how does it
operate the work , the relationship between coworkers and the communication between them
also to know about their future plan after COVID-19. During Covid-19 what was Bikroy.com’s
initiative towards their customers. Almost about 9 years Bikroy.Com is running their business
in Bangladesh. To sustain in the market what they will do in future and what unique selling
proposition they will offer to their current target market. Currently, in Bikroy.Com people can
post few free ads for every sector on Bikroy.Com but previously they had to pay for posting
ads. They are doing this for capturing a huge target audience for themselves. This is one of the
most popular marketing strategies that they did recently. They are now even more popular for
doing this free ad promotion strategy and Bikroy.Com would be the best online platform for
the customers if they continue on doing this kind of unique marketing promotions. | en_US |
| dc.description.statementofresponsibility | Nishat Sultana | |
| dc.format.extent | 28 pages | |
| dc.language.iso | en | en_US |
| dc.publisher | Brac University | en_US |
| dc.rights | Brac University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. | |
| dc.subject | Bikroy.Com | en_US |
| dc.subject | Covid-19 | en_US |
| dc.subject | Pandemic | en_US |
| dc.subject | Marketing promotion | en_US |
| dc.subject | Consumer behavior | en_US |
| dc.subject.lcsh | Consumer behavior -- Bangladesh. | |
| dc.subject.lcsh | Marketing | |
| dc.title | Consumer buying behavior during the pandemic- a sales analysis on Bikroy.com. | en_US |
| dc.type | Internship report | en_US |
| dc.contributor.department | Brac Business School, Brac University | |
| dc.description.degree | B. Business Administration | |
