Versatile Travels & Tours Ltd. and its entry in world of online booking engine as flyversatile.com

Abstract

Versatile Travels & Tours Ltd. is one of most renowned and prestigious names in the travel industry of Bangladesh. Founded by Mr. Farhad Hossain in 1991, Versatile has been able to earn customer loyalty by catering them with personalized travel related services. The act as “personal travel agent” which ensures customers are getting adequate attention and service is being delivered. Versatile is IATA Accredited travel agency and has been certified with many other accreditations. The provide travel solution to both B2B and B2C. Their sound presence in market and outstanding service had made them recognized globally. This purpose of this report is to show how it has earned its fame through organized marketing and operational structure; its strength and weakness; strategies to develop and expand in the market and how they became what they are today. These finding has been found by me during my time in Versatile with the help of fellow colleagues and management