The role of poultry and fish feed industry in shaping Bangladesh’s economic triumph

Abstract

In terms of population density, Bangladesh is tipped towards the higher side of the scale. Bangladesh has a population of 164.7 million people living within the area of 1,43,000 km2. In such a densely populated country, poultry industry has become an irreplaceable platform for having heavy contribution in the economy, generating quick profit, creating local and national employment, and producing cheaper and affordable animal protein. Poultry, cattle and fish have become inseparable part of Bangladesh’s agro-based economy and the rural livelihood. But what we usually don’t observe is that this industry is actually divided into two sectors. The other lucrative sector of this industry is the poultry feed industry. Usually, the chicken and fish farms are the face of the poultry industry of Bangladesh. The main reason behind this is that these farms produce and provide finished and consumable goods. Consumers like the general public purchase or collect meat, eggs and fish from these firms to consume them as food and fresh source of protein. Customers like restaurants and other businesses take the same products as raw ingredients for various tasty dishes or as packaged frozen goods. But in order to breed these chicken and fishes the farms need to feed the quality and nutritious food. And that is where poultry feed industry comes in. They produce and provide notorious feed for chickens, fishes and cattle and sells them to the poultry farmers. By doing so, not only they ensure health growth of these poultry animal but also ensure production of affordable high quality protein for everyone. In the middle of all this the poultry feed industry ensures a massive profit. This allows the industry to strongly uphold the agricultural sector but also contributes a huge deal to the national economy. In order to pinpoint how important and resourceful this sector is for the country I have conducted this study. The study was conducted while working in Paragon Group, one of the pioneer companies of the industry. By conducting interviews and personally dealing with many personals and experts of the industry, I was successful in shading light on important factors like what can be the organizational structure of an organization like Paragon Group operating within the poultry feed industry, what are some other organization with in the industry and the division or market share, pre and post pandemic market condition, what marketing strategies are being applied to tackle with the new normal. Were they successful or not, and how Paragon Group and companies alike are enriching the industry and the national economy. Detailed information is given in the report.