The Beard Society of Bangladesh: how a local business sparked its way through the international borders

Abstract

This report represents two parts of The Beard Society Of Bangladesh. First part represents the total marketing strategy of The Beard Society Of Bangladesh and the second part represents the process and journey by which the brand established its steps in the overseas market. The Beard Society Of Bangladesh's marketing strategy is easy to comprehend but difficult to implement. Because of our lower power index attitude it is tough for startups to shine in local market. The Beard Society Of Bangladesh is also constantly adapting their approach in response to market competition and major rivals, as well as outperforming them on a regular basis. The second part of the report is more of innovative work, where primary work is brainstorming and developing a new concept of marketing with the changes in trend and customer preference. Using innovative and interactive marketing strategies are new era in marketing by its proper implementation in proper place; we can reach to a wide range of customers. Fresh business wings could be created, allowing us to be far closer to our consumers and keep them informed about our goods. Not only that, we can predict strong benefits of building brand loyal buyers, consumer attachment to the product, and considerable progress in the industry by launching newer and immersive marketing phenomena. This research has been occurred to learn about the market opportunities, The Beard Society Of Bangladesh market activities, activations, reliability and other features that are also influencing the users to be a brand loyal customer. Finally, trade sales and marketing techniques are highly relevant for buyers. Relationships and coordination are critical to surviving in the industry but they are never enough.