Internship report on marketing strategies and branding of IPDC Finance Ltd.

Abstract

The internship report is a prerequisite in BRAC University's MBA program. “Marketing Strategies and Branding of IPDC Finance Limited " is the subject of this study. This study is designed to help the reader gain a thorough grasp of marketing and branding strategies followed here. It also tries to reflect the methods used by IPDC Finance Limited when it comes to marketing. The objective of this study is to gain an understanding of IPDC Finance Limited's marketing strategy and branding practices. IPDC Finance Limited is always looking for new ways to improve. The company is quickly establishing itself as the country's first financial digitalized firm. IPDC has previously launched a number of digital channels to inform people about its services in order to realize its goals. However, in this new normal circumstance, IPDC has transformed the market dynamics of Bangladesh's financial sector by employing digital marketing tactics. Traditionally, marketing financial service advertising was challenging since few individuals had financial expertise and few people were found with financial knowledge. IPDC marketing has evolved through time with the goal of reaching out to people's minds and desires in this new normal circumstance. Nonetheless, both external and internal stakeholders confront a variety of problems. To begin, I attempted to summarize the product concept, marketing strategies, branding procedures and finally, some recommendations on how they can implement some newly launched marketing programs to expand their service across the entire country and also develop customer loyalty in the market. Despite the company's dynamic growth and business expansion, the company's goals and objectives remain the same: to serve people to the best of their capacity and to continue striving to become the finest non-banking financial sector position in the nation.