Usage and impact of BBC janala products: M-Learning & E-Learning of BBC media action (Bangladesh)

Abstract

The study deals with the assessment of the usage and impact of the BBC Janala media outputs which have been done for BBC Media Action. The study also deals with how to improve the quality of the current media outputs which helps to improve the company Research. BBC Media Action is BBC’s International charity which works for the social development and is currently working in 14 countries across the World. In Bangladesh BBC Media Action launched Bangladesh Sanglap, Nirbachoni Sanglap during the time of caretaker govt. to make people aware of democracy and active citizenship. After that, BBC is concerned about the development of English of Bangladeshi people through English in Action (EiA) Project. BBC Janala is the project name where BBC tries to facilitate English to Bangladeshi people via various media platforms like, BBC Janala Mobile, BBC Janala Prothom Alo Lessons, BBC Janala Website, BBC Buzz, Drama serial Bishaash and Magazine Mojay Mojay Sekha and now in forms of books and CDs. BBC got excellent success on those initiatives and a milestone of success was that got Microsoft Education Award 2010 by defeating GOOGLE. In this report it was discussed about their activities and the feedback they got from the people of Bangladeshi citizens. For observing their success, the Research and Learning team of BBC Media Action makes a panel named ‘Cohort Panel’ to observe the probable change over time. There were 120 respondents from different part of Bangladesh in Cohort panel and the internship report is based on 30 of those respondents out of 120. The BBC Media Action’s Research & Learning Group (R&L) specializes in the design and delivery of research that provides insights into the role of media and communication around development issues. This report consists of seven different parts on project Anatomy, About BBC Media Action, BBC Media Action Bangladesh, about the BBC Janala products and services, SWOT Analysis, The Project, and Recommendations & Conclusion.

By considering all my limitations, it has been hoped that this will an effective research work where the usage and impact of the Janala outputs of the respondents are highly reflected.