The air borne disease becoming a blessing in disguise for the IT sectors in Bangladesh: a perspective on Ogroni Informatix Limited CRM

Abstract

This report provides a perspective on the B2B IT firm, Ogroni Informatix Ltd. It has specifically described the operation of B2B digital services during the pandemic and how Ogroni is adding value to it. The objective was to gather knowledge on how the pandemic has provided them a golden gate to attract new clients as well as provide valuable digital solutions to the existing ones to maintain excellent client relationship management (CRM). The report further exhibits the strategic tools used to assess Ogroni’s potential positioning within the industry. The tools that were used to evaluate the business are SWOT and Porter's Five Forces. At first, the report started with a brief description of the B2B IT sector during the pandemic and how they are operating in Dhaka city. The methods used to collect data were through observation, online survey and lastly, secondary data from the internet. It also gives an overview of Ogroni’s flagship products practices and its integration with digital marketing. The values and culture of the company and its interlinkage have been mentioned. The research topic of the report has been the operational benefits Ogroni has gathered during the pandemic. What marketing strategies did the company take to maintain and strengthen its CRM. Whether it was effective to reach goals and objectives. The major findings of the reports have been solely focused on how the pandemic has helped Ogroni to provide satisfying digital solutions to their clients and how more opportunities are garnered by them as the country shifts towards more virtually oriented business operations. Since the company does not have its in-house marketing department however, through the Business Analyst department they are providing marketing solutions as an outsourcing company to the client's target group. So that the client's marketing segmentation can be done smoothly. However, I have examined that the lack of specialized market researchers has been an aspect that Ogroni needs to exercise to make effective use of marketing resources. As a result, sometimes the company was unable to deliver required marketing solutions to specific client demands. A proper market researching team performing focus group discussion and in-depth interview from Ogroni will determine what tools to use for providing digital marketing solutions just like any marketing agency does. Lastly, I have provided my recommendations based on the areas of bottlenecks and what new changes could be made to overcome that.