Browsing Thesis & Report, BSc (Computer Science and Engineering) by Subject "K- means"
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LRFMVD : a customer segmentation model
(Brac University, 2023-05)Customer segmentation is a big part of the superstore industry. Traditionally, the RFM model has been used to segment customers to maximize profit. This work proposes a new customer segmentation named LRFMVD based on ...