Customer satisfaction of Jamuna Bank Limited

Abstract

Being one of the most prominent 3rd generation commercial banks in Bangladesh, from 3rd June, 2001 Jamuna Bank Limited provides diverse commercial banking activities like different deposits schemes, discounting bills, easy investment schemes, transferring money and foreign exchange transactions. Jamuna Bank Ltd. offers some other related services for the valuable clients such as issuing guarantees, vault facility and letter of credit. This report specially focuses on the customer satisfaction of Jamuna Bank Ltd. Adabor Branch, to suggest an effective and practical solution by analyzing real-time data and identifying the core strengths and major weaknesses of Jamuna Bank Ltd. During my research on Jamuna Bank Ltd., I found that practical and quick decision making, synergistic relationship between employees, online banking service, digital Technology, effective team performance, satisfied customers, strategic business operation control, and multiple investment policies etc. are the core strengths. To meet the requirements of the respective customers, Jamuna Bank Ltd. is providing different kinds of schemes. In my research I found that a large number of customers of Jamuna Bank Ltd. are satisfied with its efficient services and various kinds of schemes and products.