Customer satisfaction of Berger Paints Bangladesh Limited

Abstract

Berger is a prominent name in the paint industry for more than two centuries now. Berger Paints Bangladesh Limited has been operating successfully in Bangladesh since 1970. They have maintained their position as market leaders for a very long time now by building up brand loyalty, trust and ensuring quality products are offered in a wide variety of options. The main objective of this research is to convert those market dominance and promotional claims of BPBL into statistical terms to get a better understanding of their current position in the market as well as measure the level of customer satisfaction associated with BPBL. This research paper consists of 3 chapters. The first chapter gives an overview of the internship report. It provides basic information about myself and details about the internship and my experience along with some suitable recommendations. The second chapter is called Organizational Overview, operations and a strategic audit. The second chapter starts with company profiling and product profiling where brief information about the company and all its products are given. Key components of a company like its management practices, marketing practices, financial and accounting practices and Industrial competitive analysis are all thoroughly discussed within this chapter along with some suitable recommendations. The third chapter is the title of my report: “Customer Satisfaction of BPBL”. This chapter discusses the methodology of my report, my research findings and detailed analysis based on those findings. Finally, I have concluded my report with some noteworthy recommendations along with the conclusion. In this research I have strategically picked 15 questions to conduct a survey in various locations of Chattogram. The results from this survey will give us a better understanding of Berger Paints Bangladesh Limited and measure the level of satisfaction they are able to generate with regards to their pricing, quality, distribution, variation and brand image. The results show that a large portion of people are satisfied with BPBL’s product quality, variation, brand image and dissatisfied with their pricing. Where else people have mixed reactions regarding BPBL’s distribution.