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Impact of social-media marketing, price and perceived quality on brand loyalty amongst generation Y (Millennials) customers, a developing country perspective
(Brac University, 2022-07)
This study investigated the impact of social media marketing, price, and brand loyalty among
generation Y consumers (millennials). It's based on secondary research, and the first chapter
outlines its rationale. The study's ...
Ethnocentrism in purchasing electronic household appliances in the 21st century: in context of Bangladesh
(Brac University, 2020-10)
In the 21st century the use and demand of electronic household appliances have increased a lot in context of Bangladesh. Few years ago, Bangladeshi people are used to buy only the foreign brands in term of purchasing ...
Overcoming barriers of female entrepreneurship in Bangladesh
(Brac University, 2022-10)
Number of women entrepreneurs in Bangladesh is growing rapidly, and they are playing a vital
role in the country's rapid economic development. However, there are obstacles that women
company owners in Bangladesh must ...