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Transforming small scale and local businesses into widely recognized international brands
(Brac University, 2022-02)
The main goal of this study is to figure out how to keep a national local business going in foreign
markets. The more businesses do business all over the world, the more important it is for them to
make good decisions ...
The impacts of workplace bullying & harassment on Bangladeshi minority communities
(Brac University, 2022-04)
The negative repercussions of workplace bullying will be highlighted in this paper, which includes absences, reduced productivity, frustration, emotional problems, and fatalities. Bullying, hatefulness, taunting, mistreatment, ...
Impact of social-media marketing, price and perceived quality on brand loyalty amongst generation Y (Millennials) customers, a developing country perspective
(Brac University, 2022-07)
This study investigated the impact of social media marketing, price, and brand loyalty among
generation Y consumers (millennials). It's based on secondary research, and the first chapter
outlines its rationale. The study's ...
A study of the factors influencing Digital Piracy Adoption: Portraying Bangladesh perspective
(Brac University, 2022-05)
The aim of this thesis is to understand the concept of digital piracy in the context of Bangladesh.
This study focused on the factors that can successfully predict digital piracy intention and its
ultimate behavior. ...
Overcoming barriers of female entrepreneurship in Bangladesh
(Brac University, 2022-10)
Number of women entrepreneurs in Bangladesh is growing rapidly, and they are playing a vital
role in the country's rapid economic development. However, there are obstacles that women
company owners in Bangladesh must ...