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Title: prospects of eco-friendliness in promoting Dhaka’s small e-businesses during COVID-19 pandemic
(Brac University, 2021-10)
The research seeks to understand the current landscape of Dhaka city’s small businesses during the COVID-19 pandemic that are both online and offline or follow the brick-and-mortar business model. It also shows a way to ...
Are non-performing loans sensitive to macroeconomic determinants? an empirical evidence from banking sector of SAARC countries
(Brac University, 2021-09)
The study empirically investigates selected macroeconomic determinants of nonperforming loans (NPLs) for a panel of 8 SAARC countries (Afghanistan, Bangladesh, Bhutan, India, Nepal, Maldives, Pakistan, and Sri-Lanka), using ...
Analysis and determination of consumer behavior on digital marketing
(Brac University, 2021-06)
Technology touches at every stage of our life. Smart devices make our lifestyle dynamic. Digital
marketing is a product of technology. Due to digital marketing, we can save time & labor to
make our shopping effort. New ...
Determine the effects of negative information on consumer attitudes and behavioral intentions towards online products
(Brac University, 2021)
The goal of this research is to define how negative information or we can say word of mouth, online review influence consumer attitude and behavioral intentions towards online products. Because of the rapid growth and ...
The impact of bank specific and macroeconomic determinants on banks liquidity: an empirical study on listed commercial banks in Bangladesh
(Brac University, 2021-10)
This study examines the influences of bank-specific and macroeconomic determinants on liquidity on 29 listed commercial banks of Bangladesh. To analyze the relationship, this study performs Pooled Ordinary Least Square ...