Browsing Thesis, BBA (Brac Business School) by Title
Now showing items 1-18 of 18
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Analysis and determination of consumer behavior on digital marketing
(Brac University, 2021-06)Technology touches at every stage of our life. Smart devices make our lifestyle dynamic. Digital marketing is a product of technology. Due to digital marketing, we can save time & labor to make our shopping effort. New ... -
Are non-performing loans sensitive to macroeconomic determinants? an empirical evidence from banking sector of SAARC countries
(Brac University, 2021-09)The study empirically investigates selected macroeconomic determinants of nonperforming loans (NPLs) for a panel of 8 SAARC countries (Afghanistan, Bangladesh, Bhutan, India, Nepal, Maldives, Pakistan, and Sri-Lanka), using ... -
Cybersecurity for SMES in Bangladesh: review of attack and awareness strategy
(Brac University, 2023-12)Purpose: The goal of this study is to examine cybersecurity strategies and defense mechanisms employed by organizations in order to target small and medium-sized businesses with cybersecurity education and awareness ... -
Determinants of capital structure: a study on non-manufacturing firms in Bangladesh
(Brac University, 2020-09)The determinants of a firm’s capital structure decisions may vary across countries. Determinants that affect significantly in a developing country, such as, Bangladesh, may affect differently for a developed country. ... -
Determine the effects of negative information on consumer attitudes and behavioral intentions towards online products
(Brac University, 2021)The goal of this research is to define how negative information or we can say word of mouth, online review influence consumer attitude and behavioral intentions towards online products. Because of the rapid growth and ... -
Digital landscape and women entrepreneurship development in Bangladesh
(Brac University, 2024-10)The rise of digital tools and strategies in the twenty-first century has completely changed the meaning of entrepreneurship on a global scale, creating new avenues for women to scale their businesses. In Bangladesh, ... -
Ethnocentrism in purchasing electronic household appliances in the 21st century: in context of Bangladesh
(Brac University, 2020-10)In the 21st century the use and demand of electronic household appliances have increased a lot in context of Bangladesh. Few years ago, Bangladeshi people are used to buy only the foreign brands in term of purchasing ... -
Future leaders: succession management for skilled pipeline innovation at Kuehne+Nagel Limited
(Brac University, 2024-09)The report titled “Future Leaders: Succession Management for Skilled Pipeline Innovation at Kuehne+Nagel Limited” explain the relation between Succession management and retention skilled employee and demonstrate the way ... -
Identifying critical barriers to circular supply chain management in the leather industry of Bangladesh using Fuzzy DEMATEL approach
(Brac University, 2022-06)The Bangladeshi leather industry is under enormous pressure due to its negative effects on the environment and endangering people's lives. According to some studies, implementing CSCM can assist the industries of both ... -
Impact of artificial intelligence in closing the gender gap among women-led industries: a developing country perspective
(Brac University, 2023-10)This study investigates the multifaceted relationship between artificial intelligence (AI), gender diversity, and business organizations administered primarily by women. The study focuses predominantly on developing nations, ... -
The impact of bank specific and macroeconomic determinants on banks liquidity: an empirical study on listed commercial banks in Bangladesh
(Brac University, 2021-10)This study examines the influences of bank-specific and macroeconomic determinants on liquidity on 29 listed commercial banks of Bangladesh. To analyze the relationship, this study performs Pooled Ordinary Least Square ... -
Impact of social-media marketing, price and perceived quality on brand loyalty amongst generation Y (Millennials) customers, a developing country perspective
(Brac University, 2022-07)This study investigated the impact of social media marketing, price, and brand loyalty among generation Y consumers (millennials). It's based on secondary research, and the first chapter outlines its rationale. The study's ... -
The impacts of workplace bullying & harassment on Bangladeshi minority communities
(Brac University, 2022-04)The negative repercussions of workplace bullying will be highlighted in this paper, which includes absences, reduced productivity, frustration, emotional problems, and fatalities. Bullying, hatefulness, taunting, mistreatment, ... -
Overcoming barriers of female entrepreneurship in Bangladesh
(Brac University, 2022-10)Number of women entrepreneurs in Bangladesh is growing rapidly, and they are playing a vital role in the country's rapid economic development. However, there are obstacles that women company owners in Bangladesh must ... -
Sensitiveness of stock market returns to macroeconomic determinants; an empirical study on the pharmaceutical industry of Dhaka Stock Exchange
(Brac University, 2023-06)The thesis empirically investigates selected macroeconomic determinants’ (money supply, exchange rate, industrial production, interest rate, and inflation rate) influence on the stock market returns of the Dhaka Stock ... -
A study of the factors influencing Digital Piracy Adoption: Portraying Bangladesh perspective
(Brac University, 2022-05)The aim of this thesis is to understand the concept of digital piracy in the context of Bangladesh. This study focused on the factors that can successfully predict digital piracy intention and its ultimate behavior. ... -
Title: prospects of eco-friendliness in promoting Dhaka’s small e-businesses during COVID-19 pandemic
(Brac University, 2021-10)The research seeks to understand the current landscape of Dhaka city’s small businesses during the COVID-19 pandemic that are both online and offline or follow the brick-and-mortar business model. It also shows a way to ... -
Transforming small scale and local businesses into widely recognized international brands
(Brac University, 2022-02)The main goal of this study is to figure out how to keep a national local business going in foreign markets. The more businesses do business all over the world, the more important it is for them to make good decisions ...
