Browsing Thesis, BBA (Brac Business School) by Title
Now showing items 5-14 of 14
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Ethnocentrism in purchasing electronic household appliances in the 21st century: in context of Bangladesh
(Brac University, 2020-10)In the 21st century the use and demand of electronic household appliances have increased a lot in context of Bangladesh. Few years ago, Bangladeshi people are used to buy only the foreign brands in term of purchasing ... -
Impact of artificial intelligence in closing the gender gap among women-led industries: a developing country perspective
(Brac University, 2023-10)This study investigates the multifaceted relationship between artificial intelligence (AI), gender diversity, and business organizations administered primarily by women. The study focuses predominantly on developing nations, ... -
The impact of bank specific and macroeconomic determinants on banks liquidity: an empirical study on listed commercial banks in Bangladesh
(Brac University, 2021-10)This study examines the influences of bank-specific and macroeconomic determinants on liquidity on 29 listed commercial banks of Bangladesh. To analyze the relationship, this study performs Pooled Ordinary Least Square ... -
Impact of social-media marketing, price and perceived quality on brand loyalty amongst generation Y (Millennials) customers, a developing country perspective
(Brac University, 2022-07)This study investigated the impact of social media marketing, price, and brand loyalty among generation Y consumers (millennials). It's based on secondary research, and the first chapter outlines its rationale. The study's ... -
The impacts of workplace bullying & harassment on Bangladeshi minority communities
(Brac University, 2022-04)The negative repercussions of workplace bullying will be highlighted in this paper, which includes absences, reduced productivity, frustration, emotional problems, and fatalities. Bullying, hatefulness, taunting, mistreatment, ... -
Overcoming barriers of female entrepreneurship in Bangladesh
(Brac University, 2022-10)Number of women entrepreneurs in Bangladesh is growing rapidly, and they are playing a vital role in the country's rapid economic development. However, there are obstacles that women company owners in Bangladesh must ... -
Sensitiveness of stock market returns to macroeconomic determinants; an empirical study on the pharmaceutical industry of Dhaka Stock Exchange
(Brac University, 2023-06)The thesis empirically investigates selected macroeconomic determinants’ (money supply, exchange rate, industrial production, interest rate, and inflation rate) influence on the stock market returns of the Dhaka Stock ... -
A study of the factors influencing Digital Piracy Adoption: Portraying Bangladesh perspective
(Brac University, 2022-05)The aim of this thesis is to understand the concept of digital piracy in the context of Bangladesh. This study focused on the factors that can successfully predict digital piracy intention and its ultimate behavior. ... -
Title: prospects of eco-friendliness in promoting Dhaka’s small e-businesses during COVID-19 pandemic
(Brac University, 2021-10)The research seeks to understand the current landscape of Dhaka city’s small businesses during the COVID-19 pandemic that are both online and offline or follow the brick-and-mortar business model. It also shows a way to ... -
Transforming small scale and local businesses into widely recognized international brands
(Brac University, 2022-02)The main goal of this study is to figure out how to keep a national local business going in foreign markets. The more businesses do business all over the world, the more important it is for them to make good decisions ...