Thesis, BBA (BRAC Business School)

Recruitment and selection process of Beximco Pharmaceuticals Limited (BPL)

Nova, Sana Sumaiya (BRAC University, 2024-11)

After spending three months as an intern at Beximco Pharmaceuticals Ltd, I have completed my report for the Recruitment division of the Human Resource and Administration Department. As part of my internship report, I ...

Bridging the digital divide: Banglalink's FWA strategy for internet penetration in Bangladesh

Nawar, Shafiqua (Brac University, 2024-09)

This research paper delves into Banglalink's Fixed Wireless Access (FWA) strategy and its potential impact on internet penetration in Bangladesh. The study investigates the strategic partnership with TP-Link, a leading ...

Decoding digital influence: the role of authenticity and congruence between influencers and Gen Z consumers of Bangladesh

Sarker, Dhruba (Brac University, 2024-09)

Social media influencers have risen as one of the most effective and influential sources that drive consumer behavior in the digital age, more specifically concerning the Gen Z consumer. This study investigates internal ...

Unraveling the competitive edge and risk mitigation strategies of the Premier Bank PLC which will aid them in becoming one of the leading banks in the banking industry

Tasneem, Anjum (Brac University, 2024-01)

The report on “ Unraveling the competitive edge and risk mitigation strategies of the Premier Bank PLC which will aid them in becoming one of the leading banks in the banking industry ” aims at investigating the measures ...

A study on required rate of return of IT industry in Bangladesh for better investment decision

Anjum, Ramisa (Brac University, 2022-08)

The IT business has shown to be the fastest expanding industry in recent years. Every industry was negatively affected by the Covid-19 pandemic. The epidemic, on the other hand, had the opposite effect on the IT industry. ...

Integration of AI in the banking sector

Dembo, Sardauna Abdul-sobur (Brac University, 2024-08)

The modern world is gradually moving towards a global civilisation that is automated and propelled by technology. Artificial intelligence (AI) is a highly advanced technology that has been acknowledged as a major innovation. ...

Future leaders: succession management for skilled pipeline innovation at Kuehne+Nagel Limited

Khair, Resalat Bin (Brac University, 2024-09)

The report titled “Future Leaders: Succession Management for Skilled Pipeline Innovation at Kuehne+Nagel Limited” explain the relation between Succession management and retention skilled employee and demonstrate the way ...

Digital landscape and women entrepreneurship development in Bangladesh

Nikey, Rinchen (Brac University, 2024-10)

The rise of digital tools and strategies in the twenty-first century has completely changed the meaning of entrepreneurship on a global scale, creating new avenues for women to scale their businesses. In Bangladesh, ...

Identifying critical barriers to circular supply chain management in the leather industry of Bangladesh using Fuzzy DEMATEL approach

Nishu, Saima Ahmed (Brac University, 2022-06)

The Bangladeshi leather industry is under enormous pressure due to its negative effects on the environment and endangering people's lives. According to some studies, implementing CSCM can assist the industries of both ...

Cybersecurity for SMES in Bangladesh: review of attack and awareness strategy

Zahir, Tasnim Binte (Brac University, 2023-12)

Purpose: The goal of this study is to examine cybersecurity strategies and defense mechanisms employed by organizations in order to target small and medium-sized businesses with cybersecurity education and awareness ...

Sensitiveness of stock market returns to macroeconomic determinants; an empirical study on the pharmaceutical industry of Dhaka Stock Exchange

Tasrin, Ibnat (Brac University, 2023-06)

The thesis empirically investigates selected macroeconomic determinants’ (money supply, exchange rate, industrial production, interest rate, and inflation rate) influence on the stock market returns of the Dhaka Stock ...

Impact of artificial intelligence in closing the gender gap among women-led industries: a developing country perspective

Basir, S M (Brac University, 2023-10)

This study investigates the multifaceted relationship between artificial intelligence (AI), gender diversity, and business organizations administered primarily by women. The study focuses predominantly on developing nations, ...

Overcoming barriers of female entrepreneurship in Bangladesh

Tanzina Hossain, Syeda (Brac University, 2022-10)

Number of women entrepreneurs in Bangladesh is growing rapidly, and they are playing a vital role in the country's rapid economic development. However, there are obstacles that women company owners in Bangladesh must ...

Analysis and determination of consumer behavior on digital marketing

Masherafi, Nishat Rahman (Brac University, 2021-06)

Technology touches at every stage of our life. Smart devices make our lifestyle dynamic. Digital marketing is a product of technology. Due to digital marketing, we can save time & labor to make our shopping effort. New ...

Impact of social-media marketing, price and perceived quality on brand loyalty amongst generation Y (Millennials) customers, a developing country perspective

Islam, Kazi Tasnimul (Brac University, 2022-07)

This study investigated the impact of social media marketing, price, and brand loyalty among generation Y consumers (millennials). It's based on secondary research, and the first chapter outlines its rationale. The study's ...