dc.contributor.advisor | Shaown, Jubairul Islam | |
dc.contributor.author | Rodela, Kasphia Mehajabin | |
dc.date.accessioned | 2021-09-29T09:24:16Z | |
dc.date.available | 2021-09-29T09:24:16Z | |
dc.date.copyright | 2021 | |
dc.date.issued | 2021-06 | |
dc.identifier.other | ID: 16104150 | |
dc.identifier.uri | http://hdl.handle.net/10361/15080 | |
dc.description | This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2021. | en_US |
dc.description | Cataloged from PDF version of internship report. | |
dc.description | Includes bibliographical references (page 32). | |
dc.description.abstract | The report was set to identify the level of customer satisfaction among the users of different
services of Mercantile Bank Limited. The report is based on primary research of seventy-two
samples focused on identifying different customer touch points at banks that determine the overall
customer satisfaction of a bank. With increasing competition among different banks and the
industry getting more concentrated it is key that MBL focuses on improving the overall customer
satisfaction of the bank. With the change in technology and massive dependency on internet and
smart phones the focus is to achieve a greater customer satisfaction through sustainable and
financial inclusion of everyone. With the development of the economy much of the population is
still out the banking umbrella; thus, it is important the financial inclusion be made priority along
with customer satisfaction of existing customers. The report identifies few sectors of customer
touchpoint at MBL where there is room for improvement. Mostly with online presence and internet
banking MBL is limited compared to its competition. | en_US |
dc.description.statementofresponsibility | Kasphia Mehajabin Rodela | |
dc.format.extent | 32 Pages | |
dc.language.iso | en_US | en_US |
dc.publisher | BRAC University | en_US |
dc.rights | Brac University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. | |
dc.subject | Customer Satisfaction | en_US |
dc.subject | Financial Inclusion | en_US |
dc.subject | Ways to improve customer satisfaction | en_US |
dc.title | Customer satisfaction of Mercantile Bank Limited | en_US |
dc.type | Internship report | en_US |
dc.contributor.department | Brac Business School, Brac University | |
dc.description.degree | B. Business Administration | |