| dc.contributor.advisor | Zaman, Raisa Tasneem | |
| dc.contributor.author | Islam, Sifat Nur | |
| dc.date.accessioned | 2021-09-15T05:49:49Z | |
| dc.date.available | 2021-09-15T05:49:49Z | |
| dc.date.copyright | 2020 | |
| dc.date.issued | 2020-06 | |
| dc.identifier.other | ID: 15204054 | |
| dc.identifier.uri | http://hdl.handle.net/10361/15013 | |
| dc.description | This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2020. | en_US |
| dc.description | Cataloged from PDF version of internship report. | |
| dc.description | Includes bibliographical references (page 29) | |
| dc.description.abstract | The report talks about what a great journey it was for me to work at an organization such as
X. It signifies that they have a clear vision on what they want to focus their principles on. The
report then transitions on to speaking about how digital media have penetrated the lives of
lower middle class families. It describes how marketers should not just focus on traditional
media forms in order to target Sec C/D people, rather they should use a mixture of both
traditional and modern day media forms and how they can be benefited from it | en_US |
| dc.description.statementofresponsibility | Sifat Nur Islam | |
| dc.format.extent | 29 Pages | |
| dc.language.iso | en_US | en_US |
| dc.publisher | Brac University | en_US |
| dc.rights | Brac University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. | |
| dc.subject | Lower Middle Class Families | en_US |
| dc.subject | Digital Media Consumption | en_US |
| dc.subject | IMO | en_US |
| dc.subject | Facebook | en_US |
| dc.subject | Messenger | en_US |
| dc.title | The penetration of Digital Media in lower middle-class families of Dhaka | en_US |
| dc.type | Internship report | en_US |
| dc.contributor.department | Brac Business School, Brac University | |
| dc.description.degree | B. Business Administration | |
