Merchandising activities of Zon Ron Sweaters Ltd.

Abstract

As part of my BBA program, I have completed my three months internship program from a well-known organization named “Zon Ron Sweaters Ltd”. During my internship period, I have gained valuable knowledge and experience in the field of Merchandising and Marketing too. So, based on my learning and experience from the organization I have completed my internship report on the “Merchandising Division of Zon Ron Sweaters Ltd”. In this paper I have tried to focus and analyze the core “Merchandising of Zon Ron Sweaters Ltd” and what kind of value and services they are providing to their buyers. In the first chapter, I have discussed about present scenario of garments industry of the Bangladesh and the scope of the study, the objectives of the report, sources of the information and the limitation of the study. Most of the information of this report collected from secondary sources like profile of Zon Ron Sweaters Ltd and Merchandising related books as well as primary sources. In the second chapter, I would like to introduce Zon Ron Sweaters Ltd. Zon Ron Sweaters Ltd activities like how it’s works on. Like mission of the company, vision of the company and most importantly objectives of the organization. I also discussed about the Compliance and Certification, list of machinery and production capacity, main products of the Zon Ron Sweaters Ltd. In the third chapter, I discussed about overall merchandising activities of Zon Ron Sweaters Ltd including marketing department, finance department and production department. I discussed in this chapter each department by details. In the chapter I would showcase full merchandising activities of Zon Ron Sweaters Ltd that related to sample making to shipment of the goods. In the fourth chapter, I would write about some finding and give recommendation for the betterment of Zon Ron Sweaters Ltd. I have learnt many aspects of Merchandising, working with different sections of the company. Mainly working with Merchandising Division of the buying was a great learning opportunity.