| dc.contributor.advisor | Ahmed, Riyashad | |
| dc.contributor.author | Awal, Aneeqa Mehnaz | |
| dc.date.accessioned | 2021-07-28T16:00:59Z | |
| dc.date.available | 2021-07-28T16:00:59Z | |
| dc.date.copyright | 2021 | |
| dc.date.issued | 2021-01 | |
| dc.identifier.other | ID 16204046 | |
| dc.identifier.uri | http://hdl.handle.net/10361/14854 | |
| dc.description | This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2021. | en_US |
| dc.description | Cataloged from PDF version of internship report. | |
| dc.description | Includes bibliographical references (page 36) | |
| dc.description.abstract | In this report, I talked about my internship experience at bKash Limited, and my contributions to the company. On top of learning a lot in the field of marketing, this internship program has also allowed me to professionally develop myself and put theory into practice.
I have also mentioned the company bKash, their history and overview, along with an analysis of the overall industry. To conclude, this report also contains a study on what content marketing is and why an MFS provider should incorporate it into their marketing strategy. | en_US |
| dc.description.statementofresponsibility | Aneeqa Mehnaz Awal | |
| dc.format.extent | 36 pages | |
| dc.language.iso | en | en_US |
| dc.publisher | Brac University | en_US |
| dc.rights | Brac University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. | |
| dc.subject | bKash, | en_US |
| dc.subject | Mobile financial service | en_US |
| dc.subject | Content marketing | en_US |
| dc.subject.lcsh | Banks and banking, Mobile | |
| dc.subject.lcsh | Financial services industry--Social aspects | |
| dc.subject.lcsh | Internet marketing | |
| dc.title | Importance of content marketing for mobile financial service providers | en_US |
| dc.type | Internship report | en_US |
| dc.contributor.department | Brac Business School, Brac University | |
| dc.description.degree | B. Business Administration | |
