Rise of App based home-made food business in Dhaka city: A case study on DeliBee.
Abstract
The model of app based business has created revolution in Dhaka city as well as whole Bangladesh.
Due to the development of e-commerce sector in our country, many product line started to develop
through app based platform. One of the most aspiring new industry is app based home- made food
delivery industry. As there are so many startups were formed to provide service, the industry
started to grow a lot. However, with the changing situations, how these startups would sustain in
the long run. During my internship in DeliBee, I found out there are no such researches are done
to identify the future aspects of the app based home-made food delivery service in Dhaka city.
With a curious mind, I decided to work on this topic to find the sustainability of the business line.
The findings of my research suggests that businesses should work on price, credibility, technology
and pleasure in order to ensure sustainability for the business in the long run.