Popularity of international fitness franchise "Tapout Fitness" in Bangladesh: Current attractiveness and the future
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Date
2020-09Publisher
Brac UniversityAuthor
khan, Samit Saif BariMetadata
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Tapout Fitness started its journey with the help of its parent company JAMIL GROUP which is a
family owned tobacco business. Jamil group paid for all the initial set up costs and franchise
costs. Now TAPOUT is in a better position as it has 600 members. In this report I would be
discussing all the internal details of TAPOUT. Why is the brand considered as a premium brand
and the current and future attractiveness of the brand.