dc.contributor.advisor | Ahmed, Md. Shamim | |
dc.contributor.author | Ahmed, Soyeb | |
dc.date.accessioned | 2021-05-25T10:36:08Z | |
dc.date.available | 2021-05-25T10:36:08Z | |
dc.date.copyright | 2020 | |
dc.date.issued | 2020-09 | |
dc.identifier.other | ID: 16104097 | |
dc.identifier.uri | http://hdl.handle.net/10361/14431 | |
dc.description | This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2020. | en_US |
dc.description | Cataloged from PDF version of internship report. | |
dc.description | Includes bibliographical references (page 47) | |
dc.description.abstract | Today we are living in a world where technology is advancing in each second. The traditional
theories and terms for business is obsoleting and the new terms are introduced by the business
owners. The number of brands and startup companies are increasing tremendously. On the
other hand, consumers of brands are also changing based on the technology availability. The
users now want more reviews and trials of the product before purchasing them. In order to meet
the customer satisfaction and provide reviews, number of websites and apps are increasing day
by day. This is how technology and business are mixing together and touching the new heights.
Since, the consumer behavior has changed the business and brands are shifting more towards
online. To understand the consumer behavior and experience is the main factor for digital
marketing. There are a lot of platform which helps the brands to understand the consumer
experience. However, the Data Management Platform in digital marketing, can track the
audience, segment the customers into various groups, serve ads based on their preferences and
having positive impact on their buying behavior | en_US |
dc.description.statementofresponsibility | Soyeb Ahmed | |
dc.format.extent | 51 pages | |
dc.language.iso | en_US | en_US |
dc.publisher | Brac University | en_US |
dc.rights | Brac University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. | |
dc.subject | Data Management Platform | en_US |
dc.subject | Digital Marketing | en_US |
dc.subject | Ads | en_US |
dc.subject | Consumer Behavior | en_US |
dc.subject | Audience Track | en_US |
dc.title | Data management platform in Digital Marketing: A new experience for Bangladesh | en_US |
dc.type | Internship report | en_US |
dc.contributor.department | Brac Business School, Brac University | |
dc.description.degree | B. Business Administration | |