| dc.contributor.advisor | Mamoon, Mahreen | |
| dc.contributor.author | Hasan, Md. Amit | |
| dc.date.accessioned | 2021-03-29T05:01:06Z | |
| dc.date.available | 2021-03-29T05:01:06Z | |
| dc.date.copyright | 2020 | |
| dc.date.issued | 2020-09 | |
| dc.identifier.other | ID: 16304010 | |
| dc.identifier.uri | http://hdl.handle.net/10361/14400 | |
| dc.description | This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2020. | en_US |
| dc.description | Cataloged from PDF version of internship report. | |
| dc.description | Includes bibliographical references (page 20). | |
| dc.description.abstract | The need for travelling from one place to another in our modern life is inevitable. Vehicle rental
service is fulfilling this need for a long time. In addition, it eliminates a lot of inconvenience
of public transport and ride sharing app. Arraivo is a vehicle rental company. People can rent
a vehicle from Arraivo for flexible monthly, daily and hourly basis. Its sales are mainly
depending on innovative digital marketing campaigns, SMS marketing, newsletter, industry
analysis, cold calling, client meeting etc. On the other hand, it has designed a safer service from
COVID-19 suggested by health specialists. Moreover, they are going to launch an app and
website to make their service more developed. However, Arraivo needs to improve few fields
to ensure its high growth. Arraivo can be more popular by implementing suitable plans and
improving its service quality. | en_US |
| dc.description.statementofresponsibility | Md. Amit Hasan | |
| dc.format.extent | 20 pages | |
| dc.language.iso | en_US | en_US |
| dc.publisher | Brac University | en_US |
| dc.rights | Brac University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. | |
| dc.subject | Vehicle rental service | en_US |
| dc.subject | Digital marketing campaigns | en_US |
| dc.subject | App | en_US |
| dc.subject | Website | en_US |
| dc.title | An overview of sales procedure and service development of Arraivo | en_US |
| dc.type | Internship report | en_US |
| dc.contributor.department | Brac Business School, Brac University | |
| dc.description.degree | B. Business Administration | |
