Customer satisfaction and marketing mix of MAGGI 2mn Noodles

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Date
2020
Publisher
Brac University
Author
Ahmed, Mahim
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URI
http://hdl.handle.net/10361/14032
Abstract
This report mainly discusses about the competition and marketing mix of MAGGI in Bangladeshi market. First the overview of Nestle Bangladesh was given. After that the main brand MAGGI was introduced with its own identity. To know more about how the customer, buy a Noodles product or what elements mainly puts impact in this decision making is mentioned. In this report many types of in-depth research have been done. Concentrating more on the competition part of the market. After explaining the whole scenario some recommendation part is given.
Keywords
Customer satisfaction; Marketing; Nestle Bangladesh; Maggi noodles
 
Description
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2020.
 
Cataloged from PDF version of internship report.
 
Includes bibliographical references (page 34).
Department
Brac Business School, Brac University
Type
Internship report
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