A preview of digital ecosystem & engagement through gaming in the context of Bangladesh, Robi Axiata Ltd

Abstract

Robi Axiata Limited, one of the leading telecommunication organizations in Bangladesh has always been willing to provide the best services to its customer’s. With the expanding advancements in technologies the organization has been transforming itself into a digital one to present the finest digital services, corresponding to rest of the organizations around the world. The report elucidated on the digital ecosystem in compliance with the digital services provided by the company. In addition to that, the report concentrated on their first quiz gaming service, WiNiT; it emphasizes on the acceptance of the service based on users’ demography as well as its impact on them and their satisfaction towards the quiz gaming service. In the midst of the growing competition everywhere, it is essential for company to understand its users’ desires, needs and preferences and the report is hoped to facilitate the organization to comprehend and perform accordingly.