The impact of digital marketing in building customer relationship and brand promotion

Abstract

My internship report is based on the impact of digital marketing and brand promotion. In this report, I am going to write down about how a company dealing, interacting with clients and also how social media marketing is helping the brands to meet their goals. This report contains the organization's overview, background, an overview on the topic and its activities as well as the responsibilities I have been given to handle and the challenges I have faced during the internship period. Moreover, various creative content published in various official pages and also customer generation with campaigns that promote the brand and also impact on reach customers, in my report I'm going to discuss all my experience. Digital marketing is an extensive selection of service, product, and brand marketing tactics, which mainly use the Internet as a core promotional medium, in addition to mobile and traditional TV and radio. Digital marketing is also known as Internet marketing, but their actual processes differ, as digital marketing is considered more targeted, measurable, and interactive. Now a day’s people can reach out to each other immediately with the blessing of technology. Advertising today has become very different from what it used to be years back. By the time advertising strategy and people, lifestyle has changed a lot by mobile or on a laptop for browsing social media, app or other digital media channels. Big companies are adapting to this change and trying to bring a balance between traditional and digital advertising. Marketing through social media or the internet could be a good weapon to beat the other competitors for any company. Lastly, this report contains a discussion on the effectiveness of digital marketing plans executed by WAVEMAKER Bangladesh.